TOYOTA APPROVED MARKETING MATERIAL.
Designed To Toyota's Marketing Standards & Branding Guidelines In Accordance With: TDDS / Toyota Compliance
I designed these website banners from start to finish for use on SantaMargaritaToyota.com showcasing new Toyota promotional marketing campaigns featuring Toyota's all new vehicle lineup and special offers that we're just released. All designs were created within Adobe Photoshop/Illustrator CC and optimized for web use. All marketing material had to be pre-approved by Toyota Compliance prior to any campaign launch. I have extensive experience working with digital marketing compliance teams from Toyota and most major automobile manufacturers.
Software: Adobe Photoshop CC & Adobe Illustrator CC
Hardware: 27" Apple iMac
WEBSITE MOCK-UP DESIGNED FOR SANTA MARGARITA TOYOTA AUTO DEALERSHIP.
Designed To Toyota's Marketing Standards & Branding Guidelines In Accordance With: TDDS / Toyota Compliance
I designed this website mockup from start to finish for use on SantaMargaritaToyota.com. Time was an issue considering all website leads we're on halt from Toyota because the previous website was deemed non-compliant from Toyota directly. I had only 2 weeks to re-design their new website in accordance with Toyota's branding compliance standards. This was purely designed within Adobe Photoshop/Illustrator CC and sent over to the Toyota approved website development team. We managed to meet the deadline and make the dealership compliant with Toyota once again. I implemented all Search Engine Optimization techniques, Google AdWords campaigns and all Social Media campaigns in addition to the website re-design. The end results we're a success and resulted in greater conversion rates, lower bounce rates and optimal lead increases each quarter compared to the previous non-compliant website. Overall the project was a success along with all the digital marketing campaigns that accommodated the new re-design.
Software: Adobe Photoshop CC & Adobe Illustrator CC
Hardware: 27" Apple iMac
TOYOTA APPROVED PRINT ADVERTISING PIECE FOR A MAGAZINE.
Designed To Toyota's Marketing Standards & Branding Guidelines In Accordance With: TDDS / Toyota Compliance
This was a promotional print advertising assignment for a local charity that SantaMargaritaToyota.com sponsors every year. The magazine was geared towards families and outdoor lifestyles. Toyota just released the all new Toyota Highlander, so I decided to highlight how a family could use the newly redesigned Toyota Highlander in order to complement the magazine's main subscriber audience. The dealership was pleased with the ad, and felt the message was conveyed properly. Another really fun successful project.
Software: Adobe Photoshop CC, Adobe Illustrator CC & Adobe InDesign
Hardware: 27" Apple iMac
