LIFESTYLE MODEL
Sometimes I'm asked by brands to help model their products through lifestyle modeling. It's always nice to help a brand that's already a part of my everyday life while creating some memorable experiences at the same time. The best part is meeting the extremely talented people behind the brands that make them what they are.
CUTLASS BRAND
Worked with Cutlass Brand on lifestyle modeling and social media campaigns that represented real Southern California beach, motorcycle, surf, and street culture. I appeared in branded content, promotional shoots, and social media marketing that blended classic SoCal style with the laid back “More Future” mindset the brand was known for. Most of the shoots were built around authentic everyday moments — motorcycles, beach days, surf checks, tacos, good people, and the creative culture that surrounds coastal California
Harley-davidsoN
Worked on a commercial project with Harley-Davidson where I had the opportunity to test ride and film with the prototype Harley-Davidson LiveWire before it was officially released to the public. The shoot focused on capturing the future of motorcycles through real riding footage, lifestyle content, and authentic rider reactions. Being part of an early campaign for the LiveWire was a unique experience that blended innovation, performance, and the evolving culture of motorcycling.
SHERPA SUPPLY CO.
CJ Smith partnered with Sherpa Supply Co. alongside Master Mechanic and longtime friend Brian Bunch to create lifestyle and brand content rooted in authenticity, craftsmanship, and Southern California culture. Combining automotive culture, workwear aesthetics, and an active lifestyle, the collaboration highlighted Sherpa Supply’s commitment to durability, quality, and everyday performance apparel.
Shot with a gritty, real-world approach, the campaign blended classic automotive shop environments, lifestyle imagery, and storytelling to reflect the brand’s philosophy of guidance, growth, and gratitude. Through creative direction, modeling, photography, and visual storytelling, CJ helped bring the Sherpa Supply vision to life with content designed for social media, branding, and digital marketing.
Social Media Features
I occasionally appear in social media content, lifestyle campaigns, and branded posts for businesses, clothing brands, automotive companies, and local brands throughout Southern California. My style blends authentic storytelling, automotive culture, streetwear, and creative visual branding to help create natural, engaging content that connects with real audiences. I’ve collaborated on photo shoots, promotional videos, behind-the-scenes content, and brand marketing campaigns both in front of and behind the camera.